GENERATIVE ENGINE OPTIMIZATION (GEO): SERVICE OVERVIEW
INTRODUCTION TO GEO
Generative Engine Optimization (GEO) is the next evolution of SEO services, this add-on to our SEO services is designed to adapt to the emerging needs of generative AI-driven search engines and localized digital strategies. While SEO focuses on optimizing websites to rank well on traditional search engines, GEO extends these efforts by leveraging AI tools and localized strategies to ensure businesses are discoverable in both generative search results (SGE/LLMs) and localized digital platforms.
GEO bridges the gap between standard SEO practices and the requirements of AI-powered search systems by integrating content personalization, localized optimization and AI-driven behavioral insights.
WHY GEO IS AN EXTENSION OF SEO
GEO builds on the foundation of SEO by: Incorporating AI and generative content strategies to adapt to evolving search behaviors. Adding localized optimization techniques to enhance regional discoverability; ensuring compliance with data privacy and regional regulations.
FIRST MONTH GEO EXTENSION
In addition to the standard SEO setup, the GEO service introduces:
GEO Audit
1 . EEAT Analysis (Expertise, Authoritativeness, Trustworthiness). Local SEO Performance Assessment. Reviews and Reputation Analysis. Content Gap and Keyword Research for Generative AI.
Generative Model Behavioral Analysis
2 . Creation of AI-ready prompts for content, images and FAQs. Competitive insights using generative tools.
Google My Business (GMB) & Other Platforms
3 . Setup, optimization and audits for GMB, Clutch, Yelp, TrustPilot, YellowPages.
Localized Keywords and Content
4 . Regional keyword integration in site content, headers and meta descriptions.
5. Regulatory Compliance GDPR and data privacy analysis for compliance.
6. Enhanced Features for Localization Google Maps embedding for better location signals. Geotargeting through advanced meta tags and schema markup.
MONTHLY GEO EXTENSIONS
To complement our monthly SEO packages, GEO offers:
Content Strategy
1. Generative AI-driven content calendar. Monthly optimization and distribution of localized content.
Google Business Profile Management
2. Regular review and optimization. Monthly citations research and updates. Creation and publishing of GMB posts.
Review Strategy
3. Proactive planning to acquire more reviews on GBP, Yelp and other platforms.
Video Strategy
4. YouTube channel audits, setup and optimization. Generative content strategy for video.
Performance Monitoring
5. Real-time monitoring of rankings, CTR, engagement and reviews.
Voice Search Optimization
6. Tailored content for voice-based search, incorporating conversational, localized phrases.
Image Geotagging
7. Embedding geolocation data in images for better visibility in image and local search.
QUARTERLY GEO ADDITIONS
In addition to quarterly technical SEO checks, GEO includes:
Performance Analysis
1. Trend analysis and refinement of strategies. Identifying emerging keywords and compliance trends.
Conversion Optimization
2. CRO (Conversion Rate Optimization) audits, including heatmap and scrollmap analysis. Behavioral insights for user experience enhancements.
NOTES ON COMMERCIAL SAFEGUARDS
1. Field Evolution: The GEO/SGE/LLM landscape is dynamic, with rapid updates and new players entering frequently. Service adaptability is critical.
2. Performance Expectations: Results from GEO strategies may take up to 6 months to materialize due to the complexity of AI-driven engines and localized algorithms.
3. Collaborative Iteration: Continuous feedback loops with early adopters will refine the service for future rollouts.
THIS GEO SERVICE EXPANSION POSITIONS OUR AGENCY AS ONE OF THE FIRST-MOVERS IN THIS SPACE — ADAPTING TO AI-DRIVEN SEARCH AND HELPING YOUR COMPANY STAY COMPETITIVE.
The integration of Generative Engine Optimization (GEO) into our service offerings is poised to influence a broad spectrum of AI-driven Large Language Models (LLMs) and search engines, both existing and forthcoming.
CURRENT AI LLMS AND SEARCH ENGINES:
1. Arc: A browser that integrates AI features to enhance user experience
2. Gemini: Google’s AI model designed to provide advanced conversational capabilities.
3. Perplexity/Claude: Perplexity AI utilizes models like Claude to deliver conversational search
experiences.
4. ChatGPT: OpenAI’s conversational AI model widely used for various applications.
5. GPT Search: Search engines leveraging OpenAI’s GPT models to enhance search functionalities.
6. Google SGE: Google’s Search Generative Experience, integrating AI to provide more intuitive search
results.
7. Bing AI: Microsoft’s search engine enhanced with AI capabilities for improved search experiences.
8. You.com: An AI-powered search engine offering personalized search results and conversational AI
interactions.
9. Neeva: A subscription-based, ad-free search engine incorporating AI for personalized search
experiences.
10. DuckDuckGo: A privacy-focused search engine exploring AI integrations to enhance user experience.
11. Brave Search: A privacy-centric search engine integrating AI to improve search relevance and user
experience.
12. Wolfram Alpha: A computational knowledge engine utilizing AI to provide answers to factual
queries.
ANTICIPATED AI LLMS AND SEARCH ENGINES (2025):
1. Amazon’s Alexa Search Integration: Amazon is expected to enhance Alexa’s capabilities with
advanced AI search functionalities, providing more accurate and context-aware responses.
2. Apple’s Siri Search Expansion: Apple is anticipated to expand Siri’s search capabilities, integrating
more robust AI to deliver improved search results directly through voice commands.
3. Meta’s AI Search Engine: Meta (formerly Facebook) is rumored to be developing an AI-driven search engine to enhance information retrieval across its platforms.
4. Amazon’s Alexa Search Integration: Amazon is expected to enhance Alexa’s capabilities with
advanced AI search functionalities, providing more accurate and context-aware responses.
5. Apple’s Siri Search Expansion: Apple is anticipated to expand Siri’s search capabilities, integrating
more robust AI to deliver improved search results directly through voice commands.
6. Meta’s AI Search Engine: Meta (formerly Facebook) is rumored to be developing an AI-driven
search engine to enhance information retrieval across its platforms.
7. Tencent’s AI Search Engine: Tencent is expected to develop an AI-powered search engine to
compete in the global market, leveraging its existing AI research.
8. Alibaba’s AI Search Initiative: Alibaba plans to introduce an AI-driven search engine to enhance e-
commerce experiences and information retrieval.
By implementing our GEO service strategies, your business will be well-positioned to optimize its content and digital presence across these AI-driven platforms, ensuring enhanced visibility and engagement with your customers, and increased business.
We cannot wait to work with you!